HootSuite VS TweetDeck

HootSuite and TweetDeck have two very similar functions, and having made use of them both over a short period, I have discovered some interesting facts about the two, the main differences between the two is that TweetDeck combines all of your accounts into one window whereas HootSuite provides a tabbed interface with a tab for each account you add. I have also examined some of the keys aspects of such an app , to see which one is actually more effective. 

The first, and most important issue is the price, TweetDeck is 100% free to use, whereas HootSuite offers a free version and a pro version for $9.99 per month but they offer a free trial of 30 days, the difference between the paid version and the unpaid is that the paid version you get; bulk scheduling, Google analytic s, Facebook Insights integration as well as unlimited RSS feeds.

The user interface of both these apps are very similar, the platforms is where you can see a distinct difference.  The TweetDeck interface seems to be a neater and more appealing to the eye, while the HootSuite interface is a bit bulky and little busy for the first time user and takes a bit of figuring out.  However, once you have figured out the HootSuite layout you may find that it is extremely easy to use. Both of these apps allow you to schedule your post in advance, they were very similar in this regard, but HootSuite had an interesting extra feature, where you can bulk schedule updates. Although it was tricky to use at first, this is vital as a marketing tool, and the added value of being able to integrate an RSS feed to automatically post makes this feature even more valuable.  While the bulk scheduler allows you to import 50 updates at once, the format makes it take nearly as much time as scheduling one by one until you figure it out.

Both of these applications allow you to update your Twitter, Facebook and LinkedIn profiles regardless of whether or not you are using the free or paid version.  However, Hoot Suite’s features allow you to update your , Facebook Business and Brand Page , Foursquare, Myspace, WordPress.com and Ping.fm accounts.  Unfortunately neither client includes everything.

TweetDeck:

·         Downloadable desktop version available for PC, MAC, Smartphones and Tablets

·         Column based interface, all profiles are viewed in one screen

HootSuite:

·         Browser based interface; downloadable version available for Mac, Smartphones and Tablets

·         Browser integration available for Google Chrome and Firefox

·         Social media profiles are viewed in tabs, rather than all in one window.